Comprehensive Personas

The Task

I was tasked to develop different persona types to represent users within the audience for the chain store, Aeropostale. I developed personas, as well as corresponding environmental factors, motivations & behaviors, and persona matrices.

Keep reading to learn more!

The Personas

I developed six total personas to represent users within this audience. Each had a relation with style, shopping habits, and budget. It’s important to develop different personas to represent different audience members to ensure that all users are accounted for.

Motivations & Behaviors

Motivations and behaviors are two important factors when it comes to user experience research and design. For this task, I mainly focused on three categories: motivating factors, inhibiting factors, and potential triggers. It is important to consider each of these to get a comprehensive representation of that audience sector.

Persona Matrix

A persona matrix was developed for a greater understanding of the role each persona plays in representing the entire audience. This provides a snapshot into where exactly one persona lies in relation to another

Lessons Learned

Through this deep dive into personas, I learned a lot about the different ways that they can be designed to represent an audience. They can be developed to be an extremely comprehensive portion of your user experience research, and they should be. Having this information to reference throughout the research and design process can ensure that you will have the best abilities to advocate for your users.