Scher Print
Paula Scher
When designing album covers for artists like Bruce Springsteen and Boston, Paula Scher began to watch the typography of the designs come forward more so than the images. After this shift, typography became one of Scher’s most used design elements and shaped her design process and style. One of her most popular designs for The Public Theater highlighted her use of typography and started to be mimicked across the design world.
Sketches
When I started my sketches, I knew that I wanted to mimic the style of typography Scher uses in her designs. I turned to different works of hers for inspiration and picked and chose what elements to include in the spread. Once I finished my sketches, I began designing with my Adobe Suite.
Type & Color Studies
For my final design, I once again used a basic, black, white, and red color palette. The red was my accent color to draw attention to different elements throughout the design. I chose the typeface Trade Gothic Next LT Pro because the body of each letter could be used to mimic Scher’s typography style through a similar process of stretching that she uses. I also used Futura for the body copy.
Compositions
I developed two entirely different compositions for this spread. Each highlights a different element of Scher’s design style. The feedback that I received from my peers favored my first design due to the elements that I used. After a few adjustments and time spent perfecting the design, I finished the final product.
Final Design
I think that this design does a great job of highlighting the style of design that Paula Scher exhibits through her design. I’m pleased with the final outcome of the design. I had a great time learning more about Scher’s experiences and how she developed her style throughout her career!
